The AI Adoption Apocalypse... and the Breakthroughs That Drive Real Change
After watching companies struggle with AI adoption, we've identified the four failing strategies used over and over. We call them The Four Horsemen. Here's what doesn't work, and what actually does.
The Four Horsemen
What Doesn't Work
The Lighthouse Case
"Look at what Walmart did! This ROI can be yours!"These stories shine bright but illuminate no path. They inspire for 15 minutes, leaving everyone wondering what it has to do with their actual work.
The AI Champion
"We've assigned evangelists to drive adoption."Champions show enthusiasm but can't install new habits in others. AI adoption is a behavior change challenge, not a knowledge transfer problem.
The Use Case
"We've identified the top 10 AI use cases."Use cases feel strategic but are actually limiting. They train people to think of AI as a tool for specific situations, not an ever-present capability.
The Tool Deployment
"We rolled out ChatGPT to everyone."This is like putting a treadmill in every home and expecting a fitness revolution. Access isn't adoption. Without behavior change, tools gather digital dust.
The Four Breakthroughs
Our Approach
Think Treadmill, Not Excel
AI isn't software you learn—it's a capability you develop. Like fitness, it's about building the habit and showing up consistently.
Ditch the Prompt Myth
Effective prompting is just having a good conversation. You already know how to ask questions, provide context, and iterate—that's all it is.
This Isn't Google
AI is a conversation partner, not a search engine. Successful use requires back-and-forth dialogue, not one-shot commands.
Think Electricity
Nobody plans "electricity use cases." You encounter problems and instinctively reach for it. AI adoption happens when it's your natural response.