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Key insights from the McKinsey 2025 "State of AI" report on what separates the winners from the crowd.
of companies are now regularly using AI in at least one business function.
Adoption is no longer the question.
of organizations are still stuck in the "experimenting" or "piloting" phase.
We're dipping our toes in, not diving.
...almost no one is seeing real, enterprise-level value.
The gap isn't technology. It's mindset.
One is "Playing Not to Lose."
The other is "Playing to Win."
Focus is on automating workflows and cutting costs.
Piloting tools in silos without changing the business.
Using AI to create new products, services, and revenue.
Fundamentally redesigning entire workflows around AI.
High performers are...
...more likely than all others to say their organization intends to use AI for transformative change.
They're also 2.8x more likely to be fundamentally redesigning workflows.
62% of companies are already experimenting with agents—AIs that can autonomously plan and execute tasks.
This will widen the gap.
Stop just piloting AI.
Start transforming with it.
